Fine Guys

A Public Intervention

Designers: Jin Wu, Wenjing Ma, Chenwei Jin

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Bringing the routine of a high-end restaurant into Five Guys, Fine Guys is a sarcasm of consumerism. 

Five Guys, a classic fast food restaurant, focuses on how fast customers can get their food, while the high-end restaurants focus more on the dining experience. But is the food served in a fast food restaurant and a high-end restaurant that different to cause more than 10 times of a price difference?